A nationwide brand activation blending physical scale with digital reach, Sweetstake invited Kiwis to guess the number of lollies in a 4.5m jar for a share of one million Airpoints Dollars™.
We paired tactile engagement with mobile AR and real-time platform integration, driving record Airpoints sign-ups and positioning Air New Zealand’s iconic lolly as a cultural touchpoint.
User journey, Technical direction, Lead AI development, UI/UX design
